This was another project I co-directed with several other folks. We always had several iterations of intent when creating content. "Achievable by Mom," "Achievable by a Handy Mom" and "Unachievable by Anyone but Professionals."
This was intended to be the "Pro" Halloween set decoration.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/b0aff07c-674a-4e4a-ae44-e85c7e3c1057_rw_3840.jpeg?h=c3d00706e2814bb2b41d1ed770da854b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/76d22d90-aea1-47ab-b49b-d5f5df25d6e4_rw_3840.jpeg?h=07b38d1556fba26e502a23dc234363f3)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/ddeedd0e-8bb2-4d61-af3b-00f001814629_rw_1920.png?h=9877fabe2a08698d36ed5e2db34dfc40)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/d266c585-a7fa-41e2-90da-63b1b9a0764f_rw_1920.jpeg?h=64a534d41b490f4e0e9c08020b331b47)
Styling by Katie Driver - Photography by Erica Riley
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/7b619a2e-43dc-464e-ab4e-224675bb588b_rw_1920.png?h=7ee83493257d81ea22bf21729e4f4e33)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/f16932d3-9642-4dff-86d0-f3b62bfb667a_rw_1920.jpeg?h=47ca4d7222f8129f57acd73c35a835c0)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/2d030a58-f11b-4032-ab16-7fcb57851619_rw_1920.jpeg?h=1dd04cc6d206262a544e6fcf07939c48)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/cf2d6691-d72c-48c6-918f-3f680526611d_rw_1920.png?h=a5a558098b16ab00d0b40008b7cf83d9)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/f59d6be6-dada-4752-a425-e74d2ad31a6d_rw_3840.jpeg?h=c1f0fd99585e11ae13ebfcbbf8f95e42)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/953804bd-b7f6-4d22-b245-5e12ffb8cb71_rw_1920.png?h=7ce190b8aab3cb19fce0471272689286)
Photography by Erica Riley
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/c99a0bbd-9b0c-4586-9e00-4c33222e4279_rw_1920.png?h=dd299627cb8ec184dba7f75853f9cc3e)
Photography by Erica Riley
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/e26c0a4bedadd7cca61d1ea1280b9498/68419823-71dd-441a-8ba5-5732106584c6_rw_1920.png?h=0c383bc0e9a66ef75a8d8e3c079499fe)
Photography by Erica Riley - Styling by Katie Driver