These are concept renderings for a balloon store-in-store concept. We wanted the look and feel to match what was done in the store, of course, but we also wanted to put our spin on it.
This wood look was inspired by the Canadian Tire Flagship Store. Their new visual merchandising is amazing. It is warm and inviting. Contemporary and clean.
The white look is more or less how we've approached things in our merchandising because it is clean. Party product can get a little visually chaotic when it is massed together. The white background is a nice container for it.