For the 2012 version of the Halloween and Party Expo in Houston, one of our big pushes was our licensed sports product. We built a basketball court in the booth so our customers could play a version of H-O-R-S-E called "A-M-S-C-A-N."
Our other push was our miniature serving dishes. We built an illuminated shadow box to show off the entire line and set a buffet of fake food to show a stylish party.
I absolutely love creating floor plans.